What makes something a tradition? - Sazerac House
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Narrator: What makes something a tradition? Is it because it’s old?

[visual: Closeup modern footage of bartender making a Sazerac cocktail, followed by black and white footage of bartender shaking a cocktail.]

Narrator: Or simply the way it’s always been done? No.

[visual: Modern footage of two patrons clinking glasses of Sazerac Cocktails.]

Narrator: What makes it a tradition is that it’s worth doing.

[visual: Closeup modern footage of bartender making a Sazerac cocktail, followed by black and white footage of bartender shaking a cocktail.]

Narrator: Over and over. Generation after generation.

[visual: Black and white footage of woman sipping a cocktail followed by modern footage of bartender leading a cocktail tasting class at the Sazerac House.]

Narrator: Because it makes our lives better.

[visual: Man proposing to woman on the beach during sunset.]

Narrator: It makes us laugh.

[visual: Black and white footage of two young men laughing followed by modern footage of three old men laughing.]

Narrator: Or dance.

[visual: Black and white footage of people dancing.]

Narrator: Or sing.

[visual: Modern footage of a female singer performing in a bar.]

Narrator: Or just remember the way things were. And always should be.

[visual: Black and white footage of a bartender shaking a cocktail followed by black and white footage of a waiter serving cocktails around a table to a group of patrons.]

Narrator: Because traditions connect us to each other

[visual: Black and white footage of Louis Armstrong playing trumpet on stage.]

Narrator: by blending past, present and future into something timeless.

[visual: Modern footage of patrons participating in exhibits at the Sazerac House.]

Narrator: Things like wearing your best on Sunday,

[visual: Black and white footage of a woman trying on and spinning in a dress.]

Narrator: eating Red Beans on Monday

[visual: Modern footage of person placing bowl of red beans on table.]

Narrator: and celebrating Fat Tuesday;

[visual: Black and white footage of a Mardi Gras float in a parade followed by modern footage of a man dressed as a king riding a Mardi Gras float in a parade.

Narrator: Wrought iron balconies and Seersucker suits;

Narrator: brass bands

Narrator: And original cocktails.

Narrator: We don’t just honor these things. We built them a home.

[visual: Scenes of the Sazerac House distillery, decorative bottle wall, signage in the Sazerac House lobby, and drone footage of the Sazerac House building at night.

Narrator: Where the good old days happen every day.

[visual: Bartender creating a Sazerac Cocktail.]

Narrator: Where you make time for things that take time.

[visual: Distiller testing a whiskey sample in the Sazerac House distillery.]

Narrator: And where there’s a cocktail for you with our name on it.

[visual: Bartender putting Sazerac Cocktail on bar.]

Narrator: Consider yourself cordially invited to experience unique tastings, tours and traditions—

[visual: Modern footage of patrons sipping cocktails during tastings at the Sazerac House.]

Narrator: and history that’s worth repeating.

[visual: Modern footage of patrons participating in exhibits and tasting samples at the Sazerac House.]

Narrator: Welcome to The Sazerac House.

[visual: Modern footage of patrons walking through the front door of the Sazerac House and into the lobby.]



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