Yo-Ho-Ho and the Highly Abridged History of Rum and Pirates in New Orleans - Sazerac House
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Pirates in Pursuit

Any seaworthy pirate story is likely to include at least one or all of the following: Jolly Roger flags, peg-legged sailors, plank walking, treasure maps, and, of course, barrels and barrels of rum.

For their part, pirates weren’t terribly picky. They would drink just about anything they could get their hands on, but for long straits at sea they preferred rum.

In popular culture, pirates are often romanticized as fun-loving, hard-drinking ruffians intent on a good time, come hell or high water. It’s in that rowdy embrace of drinking that you likely find the myth and mystique in equal measure.

Follow the rum.

The rum story starts in the Caribbean where explorer Christopher Columbus first introduced sugar cane plants in 1493. Sugar cane was then after refined into sugar, and through this process a happy accident occurred. That’s when fermented molasses, the discarded byproduct of sugar cane, was converted into a sweet alcohol called rum.

Inexpensive to make and easy to transport, rum quickly became a bonafide boon to the Caribbean economy. As a staple export around the world, barrels of rum were a mainstay on ships sailing the pirate-infested waters of the Caribbean. The pirates paid no allegiance to any government, pillaging and plundering British, French, or Spanish vessels at will, keeping the rum for themselves, and selling everything else in ports like New Orleans.

A busy man, indeed

Call him a scoundrel, a smuggler, and a crook, but don’t call Jean Laffite a pirate. With a Letter of Marque from the government of Colombia, Laffite was a privateer. He was privately employed and bestowed the authority to attack enemy ships with the implicit arrangement that he could keep any booty for himself.

Laffite was ambitious and enterprising. He also owned a blacksmith shop that fronted an illicit smuggling business where he was the middle-man moving stolen goods for pirates. So, when the British government approached Laffite with £30,000 Sterling and a Letter of Marque to use his base as a staging area for the Royal Navy, they never imagined he would double-cross them, take the money, and inform the American forces posthaste!

Meet me in Pirates Alley.

An unlikely alliance was formed in Pirates Alley—a decorated General Andrew Jackson and reputed smuggler Jean Laffite coming together to plan an attack of the British. But that’s how it happened. And when it was all over – the city defended, the British defeated – legend has it that both men sealed the victory with a barrel of rum.

Today, Pirates Alley remains a must-see spot in the French Quarter. The one-block long passage between St. Louis Cathedral and the Cabildo is a magical place where fact still mingles with fiction, chasing legend and lore, all languidly over a rum drink or two, or more.




Events


Whiskey Walk Jan 2021
Demonstrations

Walking with Whiskey

Tuesday, February 2, 2021
5:00 pm - 6:00 pm

Hosted by House Distiller David Bock.

Ojen
Virtual Tasting

Virtual Ojen Cocktail

Wednesday, February 3, 2021
5:00 pm - 6:00 pm

Hosted by Sazerac House Bar Experts.

King Cake and Cocktails
Tasting

King Cake & Cocktails Pairing

Thursday, February 4, 2021
4:00 pm - 5:00 pm

Hosted by Sazerac House Bar Expert and Bywater Bakery.

Barrel to Bottle
Demonstrations

Barrel to Bottle Experience

Sunday, February 7, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

DL Carnival
Seminar

Drink & Learn: Carnival Traditions

Tuesday, February 9, 2021
4:00 pm - 5:30 pm

Hosted by Drinks Historian Elizabeth Pearce.

Head Dress Demo
Demonstrations

Spirited Head Dress Workshop

Wednesday, February 10, 2021
4:00 pm - 6:00 pm

Hosted by Heather Doyle.

Spirited Mask Workshop
Demonstrations

Spirited Mask Making Workshop

Thursday, February 11, 2021
4:00 pm - 5:30 pm

Hosted by The Sazerac House and Elizabeth Zibilich.

Cheese Rum
Tasting

Cheers to Cheese: Rum

Tuesday, February 23, 2021
4:00 pm - 5:30 pm

Cheese and rum pairing hosted by Sazerac House cocktail experts and St. James Cheese Company.

Gin Gin Mule
Virtual Tasting

Gin Gin Mule

Wednesday, March 10, 2021
5:00 pm - 5:45 pm

Hosted by Sazerac House Bar Experts.

DL St. Pats
Seminar

Drink & Learn: St. Patrick’s Day

Tuesday, March 16, 2021
4:00 pm - 5:30 pm

Hosted by Drinks Historian Elizabeth Pearce.

Cocoa Rum
Tasting

Cocoa & Cocktails: Rum

Tuesday, March 23, 2021
4:00 pm - 5:30 pm

Chocolate and rum pairing hosted by Sazerac House cocktail experts and Piety & Desire Chocolates.



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