Elegant, and yet efficient as an ampersand, there’s a reason the Gin & Tonic (or if you prefer the cheekier G&T) remains one of the most beloved, most popular mixed drink of all time. A fact not lost on the indomitably engaged Winston Churchill, who once gushed that it saved “more Englishmen’s lives, and minds, than all the doctors in the Empire.â€
The G: It’s Good For You.
With juniper berries as a core ingredient, the origin of “gin†can be traced back as far back as 70 A.D. when Pedanius Dioscorides, in his voluminous encyclopedia on herbal medicine, calls for the “use of juniper berries steeped in wine†to soothe chest congestion. From there, you’ll find juniper berries in all kinds of concoctions: in 11th century Italy with the Benedictine Monks ‘Compendium Solernita,’ in 16th century with the Dutch and a distilled malt-wine, “Genever†(Jenever) and so on until the 1700s when the British adapted the spirit to their taste and eventually shortened the name to “gin.â€
The T: To Your Health
By the 1800s, British soldiers stationed in India began adding a dash of booze to “soften†their daily dose of the malaria tonic. When “quinine tonic†made it onto British ships carrying gin, British sailors paired both with lime juice for their anti-scurvy properties and that’s how combining Gin and Tonic made libation history.
G&T: The Drink
From humble beginnings, the Gin & Tonic became an instant classic—suddenly sophisticated, seamless, and sublime with a squeeze of lime. It was a sensation in the 1900s and by the post-war 1950s, the Gin & Tonic was an absolute smash. Made slightly stronger than intended – where once gin was added as a splash to make the quinine more palatable – the mid-century Gin & Tonic was mostly gin with a splash of tonic.
Like all well-made drinks, simple ingredients require finesse. And, when it comes to the Gin & Tonic, it should be served extremely cold, with a pitch-perfect balance of sweet and bitter, brightly carbonated, keeping the gin at the forefront and never ever buried under the tonic.
In the end, a good Gin & Tonic should appear effortless and entirely effervescent—after all, it is but two ingredients, three if you count the lime.
Cheerio!
Events
Premium Whiskey Grid Tasting (BTAC Collection)
Indulge in a premier evening of bourbon exploration. Embark on a sensory journey through the world of fine spirits during this exclusive 90-minute tasting experience. During the event, guests will be treated to Sazerac's complete BTAC Collection: five, 3/4 oz pours of the most esteemed bourbons, Sazerac 18 Year Old (Rye), Eagle Rare 17 Year Old (Bourbon - Aged), William Larue Weller (Wheated), George T. Stagg (Bourbon - Barrel Proof), and Thomas Handy. All guests must be 21 to participate. Cancellations and refunds will only be provided with at least 72 hours' notice in advance of the class time.
Cognac and Culture
Join us for the launch of the Cognac and Culture Class, an immersive tasting and educational experience celebrating the craftsmanship, history, and cultural significance of Cognac. Debuting over Fourth of July Weekend, this guided class explores how Cognac became a symbol of luxury, freedom, celebration, and cultural expression within the African-American community. From the glamour of Josephine Baker to the influence of modern icons like Quavo, Cognac has long been intertwined with Black culture and storytelling. Guests will discover the artistry behind Cognac production, learn about its rich heritage, and enjoy a curated tasting featuring exceptional expressions from Sazerac and a classic Cognac cocktail. Whether you're a Cognac enthusiast or simply curious about one of the world's most celebrated spirits, the Cognac and Culture Class offers an engaging and flavorful journey through history, craftsmanship, and culture.
Beats and Brunch
Join us for an unforgettable afternoon of cocktails, music, and brunch at the iconic The Sazerac House. Guests will enjoy a welcome Cognac White X cocktail, access to a curated Sazerac House cocktail and cordial tasting, and a delicious brunch experience accompanied by a live DJ set. and glitter bar Whether you're a cocktail enthusiast, brunch lover, or simply looking for a unique way to spend your Sunday, Beats & Brunch offers the perfect blend of great drinks, music, and good company. Location: Canal & Magazine Date: Sunday, July 5 Time: 11:00 AM – 2:00 PM Come raise a glass, enjoy exceptional cocktails, and brunch in style at one of New Orleans' most distinctive cocktail destinations.
Immersive Legacy Tour
Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.