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Few American neighborhoods are as mythologized in cocktail culture as the French Quarter. This tiny, square mile of real estate looms large on the spirits stage and with good reason. Its past is a journey through America’s love-affair with alcohol.

The Grande Dame of New Orleans Neighborhoods

The French Quarter, or Vieux Carré, is the oldest neighborhood in New Orleans. In 1721, royal engineer Adrien de Pauger designed the iconic layout, naming the streets after French royalty and Catholic saints.  Founded as a port city, from its start, the Quarter has attracted all types of transients, travelers, and those of dubious character searching for a drink.

The Birth of the Sazerac

Enter a young pharmacist by the name of Antoine Amédée Peychaud. Arriving from San Domingo, Peychaud quickly opened an apothecary shop. By 1832 his iconic blends of bitters he used in various elixirs had developed a loyal and faithful following.

By the 1850’s, Peychaud was combining his bitters at the Original Sazerac House with his favorite imported French brandy – Sazerac-de-Forge et fils and the original Sazerac Cocktail was born. The classic Sazerac we enjoy today, with rye whiskey instead of brandy, came later, when a shortage of the imported brandy necessitated the switch.

From these humble origins, American cocktail culture was born, and with it, the historical importance of the French Quarter as an incubator and celebrator of all things alcohol.

The Unofficial “Liquor Capital of America”

The view of the quarter as a haven for good times and strong drink was reaffirmed during the Prohibition era. With the passing of the 18th Amendment, the Quarter became the epicenter of alcohol consumption, not just in New Orleans, but for throngs of thirsty Americans looking to sneak a drink. Bootlegging and speakeasys sprung up to meet the insatiable demand, and New Orleans Laisses-faire attitude towards prohibition enforcement made the Quarter the go-to spot to find a drink.

Throw in a burgeoning jazz scene, and the term “roaring” may have been a bit of an understatement about the atmosphere in the Quarter in the 20’s. It’s said the when the Treasury Department sent their most decorated agent to New Orleans to help quell the flow of alcohol, it took him less that 30 seconds of being in town before the taxi driver who picked him up at the train station offered him a drink.

Raising a Glass to the Go-Cup

Whether true or simply apocryphal, that Treasury agent’s story highlights the attitude and tolerance the French Quarter has always brought to raising a glass and having some fun. And that spirit lives on today.

The 1960’s may not be the most glamorous era in the Quarters history, but for today’s visitors it might just be the most important. By that time, the jazz joints and burlesque shows along Bourbon St. had fallen on hard times and the crowds had begun to move on.

Enter the go cup. While other American cities were banning public consumption of alcohol, Bourbon St. vendors began selling drinks out their windows to bolster sales. Instead of outlawing the practice, local officials embraced the idea. They created a statute that limited outside sales to plastic containers and, voilà, the go-cup was born, and the Quarter was re-invigorated. Today the go-cup is a venerable New Orleans institution. The ability to enjoy a cocktail as you stroll the Quarter’s historic streets is a quintessential New Orleans experience.

So, the next time you find yourself in our fair city, we encourage you to pay homage to the Quarter and all its quirky glory and enjoy your favorite beverage at a bar or, even better, as you walk along the street.

And if the spirit so moves you, we invite to join us at the Sazerac House, where you can sample, sip, and explore your way through the stories, legends, and spirits that have helped make the Quarter what it is today.

Cheers!




Events


Summer Cocktail Series

Friday, June 27, 2025 - Thursday, July 17, 2025
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Looking to impress your guests at your next summer gathering with stunning cocktails? Learn the sophisticated craft of batched cocktails in this hands-on class designed for elevated entertaining. Under the expert guidance of New Orleans drinks historian Elizabeth Pearce, guests will master the essential techniques of flavor balancing, premium ingredient selection, and large-batch preparation methods. All guests must be 21 to participate.

Buffalo Trace Prohibition Collection Tasting Experience

Saturday, June 28, 2025 - Saturday, July 19, 2025
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Step inside one of the Sazerac House’s intimate speakeasies for a rare and immersive tasting experience featuring the Buffalo Trace Prohibition Collection, Series 1. This exclusive collection showcases five expressions recreated to reflect the styles of whiskey legally produced during Prohibition, when Buffalo Trace was one of the few distilleries permitted to operate for medicinal purposes. Guided by our expert bourbon stewards, guests will explore the history of the Prohibition era and its impact on American whiskey culture, all while enjoying a curated tasting of the complete series.

🏘️ Welcome to our House: A Housewarming with the Complete Sazerac Port...

Monday, July 21, 2025
11:00 am - 6:00 pm

As a part of Tales of the Cocktail... We’re throwing open the front door and inviting the whole neighborhood inside. Join us at the Sazerac House for a two-day open-house celebration of the full Sazerac portfolio—where every floor brings a new flavor, and every room has a story to tell. This two-day welcome bash brings the Sazerac House to life—room by room, pour by pour. From the moment you step inside, you’re not just a guest—you’re part of the neighborhood. Wander through a three-story tasting experience where every floor offers a different vibe, from backyard Tiki hangs to whiskey-drenched hideaways. Styled like charming corner shops and street-side cocktail carts, each station invites you to explore the international Sazerac portfolio in fun, unexpected ways. Paired with house-made sammies, DJ sets, and bar pop-ups from top industry talent, this is Tales’ most flavorful (and unmissable) house party. Whether you're here to explore your favorites or discover something new, the Sazerac House is your home base for flavor, connection, and inspiration. The neighborhood’s open. The house is yours. [Click to read more]

🏘️ Welcome to Our House: Now Make Yourself at Home with the Complete S...

Tuesday, July 22, 2025
11:00 am - 6:00 pm

As a part of Tales of the Cocktail... We’re throwing open the front door and inviting the whole neighborhood inside. Join us at the Sazerac House for a two-day open-house celebration of the full Sazerac portfolio—where every floor brings a new flavor, and every room has a story to tell. This two-day welcome bash brings the Sazerac House to life—room by room, pour by pour. From the moment you step inside, you’re not just a guest—you’re part of the neighborhood. Wander through a three-story tasting experience where every floor offers a different vibe, from backyard Tiki hangs to whiskey-drenched hideaways. Styled like charming corner shops and street-side cocktail carts, each station invites you to explore the international Sazerac portfolio in fun, unexpected ways. Paired with house-made sammies, DJ sets, and bar pop-ups from top industry talent, this is Tales’ most flavorful (and unmissable) house party. Whether you're here to explore your favorites or discover something new, the Sazerac House is your home base for flavor, connection, and inspiration. The neighborhood’s open. The house is yours. [Click to read more]

🎪 Disco Sweat: Party in the Loft

Monday, July 21, 2025 - Tuesday, July 22, 2025
11:00 pm - 2:00 am

As a part of Tales of the Cocktail... The Sazerac House is teaming up with Spiegelworld for one night only to bring you a disco circus fantasy bona fide balls-out banger. Welcome to DISCO SWEAT: a glitter-in-your-teeth disco-punk, fever-dream, clown-car pile-up complete with contortionists toasting dangerously good cocktails and speakers threatening to blow out with every beat. Spiegelworld’s Executive Bar Director Niko Novick and his team of cocktail misfits are conjuring a high-glam, low down booze hole—50% delicious, 50% debaucherous, 50% down right stupid. Legendary New Orleans DJs Phlegm and Bouffant Bouffant will have you dancing so hard you’ll forget who you came with, how you got there, and where you were born. This is THE be yourself, feel-yourself, lose-yourself, kind of energy shock to get the week rolling. Come as your rawest, loudest, loosest self and be prepared to leave your jaw on the dance floor. Be there. Capacity is limited, first-come, first-entry.

📚Step into Our Library: A Spirited Chapter Featuring Sazerac’s Global ...

Wednesday, July 23, 2025
12:30 pm - 3:30 pm

As a part of Tales of the Cocktail... Get ready to open the book on one of the most exciting chapters at Sazerac House—our Whiskey Day! This curated celebration invites you to dive deep into a world of rich flavors, bold stories, and innovative cocktails that honor the heritage and future of whiskey. Wander through an atmosphere steeped in vintage charm, surrounded by rich wood tones, leather-bound tales, and the warm glow of whiskey. Our expert bartenders and brand ambassadors will guide you through tastings of treasured drams, innovative cocktails, and neat pours that honor the past and future.. As the perfect complement, three exclusive trade pop-ups take over iconic corners of the house, each embodying their own unique take on whiskey culture, history, and hospitality. 🥃 Introducing: Sazerac Rye 100 The Next Bold Chapter in American Whiskey This isn’t just another pour—it’s a milestone. We’re proudly launching Sazerac Rye 100 Proof at Tales of the Cocktail with an exclusive first taste inside our house. Crafted for the modern bar, this new expression turns up the proof and doubles down on boldness, structure, and spice. [Click to read more]

🌵 Solarium Sips Sun-Drenched and Spirit-Filled Featuring Sazerac’s Aga...

Thursday, July 24, 2025
12:30 pm - 3:30 pm

As a part of Tales of the Cocktail... It’s getting warm in here—in the best way. Welcome to Solarium Sips, a vibrant, agave-soaked celebration that turns the Sazerac House into a sun-drenched oasis of tequila, mezcal, and cocktail creativity. Wander through our most vibrant 4th floor house party yet, where modern Mexican heritage meets New Orleans hospitality. Guests can expect a flavorful afternoon filled with inventive drinks, music, and good energy—and yes, a delectable taco bar. All wages from this event, along with optional donations, will go toward supporting a beloved Florida Keys bartender in need. Plus, don’t miss the exclusive Saz City merch drop featuring hats by Nickel City—perfect for taking a piece of the party home with you. [Click to read more]

VIP Tastings in the Penthouse

Monday, July 21, 2025 - Thursday, July 24, 2025
10:00 am - 3:45 pm

As a part of Tales of the Cocktail... Sazerac House will host “VIP Tastings in The Penthouse” Four Class Per Day | By Reservation Only | 45 Minutes | 15 Guests Per Session. Tucked away at the top of the Sazerac House, The Loft offers a serene escape from the buzz below—perfect for a quiet moment with our most sought-after spirits. These daily tasting sessions are designed for industry insiders and spirits lovers who want to dive deeper into the craft. Each experience includes small bites, guided storytelling, and a closer look at what makes these pours so coveted. Spots are extremely limited and offered on a first come, first served basis. Once confirmed, attendance is required—your seat is one others are hoping for. Tasting Class Schedule: 10:00 – 10:45 AM 11:30 – 12:15 PM 1:30 – 2:15 PM 3:00 – 3:45 PM Mon & Tues AM: Sazerac de Forge Cognac Collection Mon & Tues PM: Buffalo Trace Antique Collection (Non-Rye) Weds all day: Buffalo Trace Antique Collection – Rye Vertical Thurs all day: Sazerac Premium Agave Portfolio

🎯Good Times and Goodbyes A House Guest Send-Off Featuring our Dive Ba...

Friday, July 25, 2025
12:30 pm - 3:30 pm

As a part of Tales of the Cocktail... After a week of high-proof hospitality, big reveals, and even bigger nights—Friday at the Sazerac House is all about the soft landings and strong pours. Whether you're catching one last connection or just need to return our extra house key, we’re throwing the kind of farewell party that feels less like a goodbye and more like “when are we doing this again?” Welcome to Good Times & Goodbyes, a come-as-you-are celebration of service-industry soul, New Orleans meets Chicago bar culture, and the divey, delicious end-of-the-week energy that makes you want to move in forever. On the 4th floor - in the cozy, sun-drenched Guest Room - Sazerac teams up with Best Intentions to serve ice-cold cocktails and Benny’s Beef to offer heavenly Chicago Beef. You’ve never been this taken care of at a friend’s house. Until next year… [Click to read more]