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Let them eat cake.

In New Orleans – where we extract ritual from religion and from reverence, find our revelry – everything is sacred and nothing is sacred at all. It’s an attitude that looks on ceremony and asks, why not a celebration instead? Contradiction is woven in and out of the tapestry of our traditions and never more pronounced than during Carnival—an otherwise secular phenomenon derived from our holiest of seasons.

It all starts with Twelfth Night on January 6th— the festive full-stop of Christmas that makes way for the merriment and mischief of Mardi Gras. While “Twelfth Night” is a reference to the twelfth night after Christmas Day, it’s also called Epiphany, Three Kings Day, and to make matters more complicated, January 6th is also called Kings’ Day, and as you might know, is the first day of King Cake season.

And, yes, that’s a lot to keep up with, any way you slice it.

So, what is Twelfth Night and Kings’ Day, and why is it important? We can trace its origins back to pre-Christian Europe in Roman winter celebrations of Saturnalia and traditional Celtic Yule feasts, each with slight variations and interpretations of a central theme—choosing a king.

In one Celtic custom, “Sacred King,” a king was sacrificed so that his anointed blood could fertilize the land and crops. At the urging of clergy, this tradition was renamed “Lord of Misrule” and overhauled into what most closely reflects the traditional Carnival we know and love today—a slightly more festive celebration with demonstrably less bloodshed in favor of wine and dancing…and cake.

Back then, it was a “fancy bread” and every year the village asked every eligible man to pull just one piece. Whoever pulled the piece containing a single gold or silver bean ruled the land as king, however briefly. It’s the sheer novelty of cake as a device to choose a commoner to be king that is both edifying and endearing.

As celebrations, Twelfth Night and Kings’ Day carried on from village to village and throughout Britain, Ireland, Spain, and France—eventually arriving in New Orleans with French settlers who introduced gateau des rois (king cake.) It was a ritual further refined by the Creoles, and in 1870, when Twelfth Night Revelers rolled through the streets, New Orleans ushered in its very first Mardi Gras parade and ball with little to no foresight for what it would become.

There you have it—Twelfth Night & Kings’ Day! Proof positive that after all these years, there’s much more to Mardi Gras than parades. Carnival is an attitude; it’s the joie de vivre that gives you king cake—and the permission to eat it, too.




Events


Barrel to Bottle
Demonstrations

Barrel to Bottle

Sunday, June 13, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

Cheers to Cheese Rum
Tasting

Cheers to Cheese: Rum

Tuesday, June 15, 2021
4:00 pm - 5:00 pm

Cheese and rum pairing hosted by Sazerac House cocktail experts and St. James Cheese Company.

Sazerac Cocktail Week - Virtual Sazerac Cocktail Class
Virtual Tasting

Virtual Sazerac Cocktail Class celebrating Sazerac Cocktail Day

Wednesday, June 23, 2021
5:00 pm - 5:45 pm

Virtual Sazerac Cocktail Demo Hosted by a Sazerac House Bar Expert.

Walking with Whiskey
Demonstrations

Walking with Whiskey

Thursday, July 1, 2021
5:00 pm - 6:00 pm

Distillery tour and cocktail tasting hosted by House Distiller David Bock.

Ice & Its Influence D&L
Seminar

Drink & Learn: Ice & Its Influence

Tuesday, July 6, 2021
4:00 pm - 5:00 pm

New Orleans History Discussion and Cocktail Demo Hosted by Drinks Historian Elizabeth Pearce.

French 75 cocktail
Virtual Tasting

Virtual French 75

Wednesday, July 14, 2021
5:00 pm - 5:30 pm

Virtual Cocktail Demonstration Hosted by a Sazerac House Bar Expert.

Barrel to Bottle
Demonstrations

Barrel to Bottle

Sunday, July 18, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

Cocoa & Cocktails: Bourbon
Tasting

Cocoa & Cocktails: Bourbon

Tuesday, July 20, 2021
4:00 pm - 5:00 pm

Chocolate and bourbon pairing hosted by Sazerac House cocktail experts and Piety & Desire Chocolates.



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