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Let them eat cake.

In New Orleans – where we extract ritual from religion and from reverence, find our revelry – everything is sacred and nothing is sacred at all. It’s an attitude that looks on ceremony and asks, why not a celebration instead? Contradiction is woven in and out of the tapestry of our traditions and never more pronounced than during Carnival—an otherwise secular phenomenon derived from our holiest of seasons.

It all starts with Twelfth Night on January 6th— the festive full-stop of Christmas that makes way for the merriment and mischief of Mardi Gras. While “Twelfth Night” is a reference to the twelfth night after Christmas Day, it’s also called Epiphany, Three Kings Day, and to make matters more complicated, January 6th is also called Kings’ Day, and as you might know, is the first day of King Cake season.

And, yes, that’s a lot to keep up with, any way you slice it.

So, what is Twelfth Night and Kings’ Day, and why is it important? We can trace its origins back to pre-Christian Europe in Roman winter celebrations of Saturnalia and traditional Celtic Yule feasts, each with slight variations and interpretations of a central theme—choosing a king.

In one Celtic custom, “Sacred King,” a king was sacrificed so that his anointed blood could fertilize the land and crops. At the urging of clergy, this tradition was renamed “Lord of Misrule” and overhauled into what most closely reflects the traditional Carnival we know and love today—a slightly more festive celebration with demonstrably less bloodshed in favor of wine and dancing…and cake.

Back then, it was a “fancy bread” and every year the village asked every eligible man to pull just one piece. Whoever pulled the piece containing a single gold or silver bean ruled the land as king, however briefly. It’s the sheer novelty of cake as a device to choose a commoner to be king that is both edifying and endearing.

As celebrations, Twelfth Night and Kings’ Day carried on from village to village and throughout Britain, Ireland, Spain, and France—eventually arriving in New Orleans with French settlers who introduced gateau des rois (king cake.) It was a ritual further refined by the Creoles, and in 1870, when Twelfth Night Revelers rolled through the streets, New Orleans ushered in its very first Mardi Gras parade and ball with little to no foresight for what it would become.

There you have it—Twelfth Night & Kings’ Day! Proof positive that after all these years, there’s much more to Mardi Gras than parades. Carnival is an attitude; it’s the joie de vivre that gives you king cake—and the permission to eat it, too.




Events


Premium Whiskey Grid Tasting (BTAC Collection)

Friday, June 19, 2026 - Monday, June 22, 2026
5:00 pm - 6:30 pm

Indulge in a premier evening of bourbon exploration. Embark on a sensory journey through the world of fine spirits during this exclusive 90-minute tasting experience. During the event, guests will be treated to Sazerac's complete BTAC Collection: five, 3/4 oz pours of the most esteemed bourbons, Sazerac 18 Year Old (Rye), Eagle Rare 17 Year Old (Bourbon - Aged), William Larue Weller (Wheated), George T. Stagg (Bourbon - Barrel Proof), and Thomas Handy.  All guests must be 21 to participate.  Cancellations and refunds will only be provided with at least 72 hours' notice in advance of the class time.

Bottle of Sazerac Rye sitting on top of a whiskey barrel.

Proof & Pour

Thursday, May 7, 2026 - Saturday, June 27, 2026
5:00 pm - 6:00 pm

Explore the depth and character of Sazerac Rye in this guided whiskey class designed for both enthusiasts and newcomers. Led by a knowledgeable expert, guests will learn about the history, production, and flavor profile that define this iconic rye. The experience includes a comparative tasting of each expression—90 proof, 100 proof, and Sazerac Rye Full Proof—allowing guests to discover how proof influences aroma, body, and finish. This side-by-side journey highlights the versatility and craftsmanship behind one of the most recognized names in American rye whiskey.

Cognac and Culture

Thursday, July 2, 2026 - Saturday, July 4, 2026
5:30 pm - 6:30 pm

Join us for the launch of the Cognac and Culture Class, an immersive tasting and educational experience celebrating the craftsmanship, history, and cultural significance of Cognac. Debuting over Fourth of July Weekend, this guided class explores how Cognac became a symbol of luxury, freedom, celebration, and cultural expression within the African-American community. From the glamour of Josephine Baker to the influence of modern icons like Quavo, Cognac has long been intertwined with Black culture and storytelling. Guests will discover the artistry behind Cognac production, learn about its rich heritage, and enjoy a curated tasting featuring exceptional expressions from Sazerac and a classic Cognac cocktail. Whether you're a Cognac enthusiast or simply curious about one of the world's most celebrated spirits, the Cognac and Culture Class offers an engaging and flavorful journey through history, craftsmanship, and culture.

Sazerac Cocktail

Immersive Legacy Tour

Monday, July 20, 2026 - Saturday, July 25, 2026
1:00 pm - 2:00 pm

Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way

Meet the Distiller: Small Group Tour & Tasting

Tuesday, February 3, 2026 - Thursday, December 31, 2026
3:00 pm - 4:00 pm

Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.