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You must be legal drinking age

How far would you travel for a classic, handcrafted cocktail?

Your answer today might be different than on the evening of January 17, 1920. Because when Prohibition started, the lengths New Orleanians were willing to go to find a good drink changed as well. But while Prohibition was designed to put an end to cocktails, it sparked a newfound appreciation for good drinks and good times. Enter: the 12 Mile Limit.

Booze Cruises

Everyone knows that Prohibition was intended to ban the import, export and imbibing of alcohol. But did you know that the ban only extended for a few miles offshore? Once New Orleanians discovered this loophole, they used it to their benefit — and even more so, their enjoyment.

Soon enough, cruises became all the rage. Locals would gather on ships to play shuffleboard, deck tennis, swim and, of course, drink cocktails. While it was certainly a different experience than the bars of New Orleans, the three-mile and 12-mile limit perimeters were the perfect legal playground for cocktail enthusiasts.

Mixing Up New Recipes

Prohibition was anything but usual. And people weren’t ordering their usual drinks either. For better or worse, this inspired some all-new cocktail creations. The most famous of which is the Twelve Mile Limit. The name itself was a direct nod to the way people skirted the law to get their fill of alcohol. You can call the name arrogant or just call it straightforward — either way, it would last much longer than the rules that confined it at the time.

Here’s how we like to make our Twelve Mile Limit:

1 oz Cane Run Rum or white rum
.5 oz Sazerac Rye
.5 oz ounce brandy
.5 oz grenadine
.5 oz lemon juice
Shake well with ice and strain into glass and garnish with lemon

The mix of spirits was the perfect way for alcohol-deprived to indulge on all their favorite flavors in one glass. Even better, it was easy to make and easier to enjoy.

The Legacy Lives On

American ingenuity was on full display during Prohibition. The story of the Twelve Mile Limit is just another unique way for people to enjoy their favorite — and new favorite — cocktails of the time. While some of the Prohibition-era traditions fell by the wayside soon after National Repeal Day, cruises and the Twelve Mile Limit lived on. And for that, we’re grateful.




Events


Two bartenders pouring cocktail creations in front of a display bottle wall at the Sazerac House

“Global Grooves & Spirits” Featuring The World of 375 Park Avenue...

Monday, July 22, 2024
11:00 am - 6:00 pm

As a part of Tales of the Cocktail: Join Sazerac House in celebrating the fusion of spirits, culture, and music during Tales of the Cocktail 2024. Throughout the week, Sazerac House will host over 40 legendary Sazerac brands against the backdrop of live music and fun. Admission and tastings are always free. Don’t miss out! Monday: Step into a symphony of global flavors taking over Sazerac House. The spirits of the 375 Park Ave. Collection explore the flavors and sounds of Ireland (Dunville), Japan (Kaiyo & Mizu), Scotland (Cutty Sark), Brazil (Novo Fogo), and more. Over four floors these global influences converge, weaving a tapestry of culture and flavor that celebrates the rich diversity of our world.

Bartender pouring a cocktail

Bartenders Society Cocktail Competition

Monday, July 22, 2024
12:00 pm - 2:00 pm

For the first time ever – the US finals of The Bartender’s Society Cocktail Competition will be hosted live at Tales of the Cocktail! Sazerac House presents the 2024 edition: “Mixology of the Future” - taking place in the 4th floor, Imperial Cabinet Saloon. Guests will be invited to sample each of the cocktails and cheer on their favorite finalists! Lite bites will be served. Entry is admitted on a first come, first serve basis.

“Brass, Beats & Bourbon” Featuring the Sazerac Portfolio Brands

Tuesday, July 23, 2024
11:00 am - 6:00 pm

As a part of Tales of the Cocktail... Join Sazerac House in celebrating the fusion of spirits, culture, and music during Tales of the Cocktail 2024. Throughout the week, Sazerac House will host over 40 legendary Sazerac brands against the backdrop of live music and fun. Admission and tastings are always free. Don’t miss out! Tuesday: Which is more iconic? New Orleans music or New Orleans cocktail culture? Today, you don’t have to decide as we meld the two iconically-New Orleans traditions together. Experience classic offerings from the Sazerac Portfolio as the Sazerac House comes alive with the vibrant sounds of New Orleans, setting the perfect backdrop for a day of NOLA-centric experiences! Enjoy the distinctive character of Sazerac Rye, the smooth elegance of Wheatley Vodka, the rich depth of Buffalo Trace, the tropical allure of Myers’s Rum, and the bold flavors of Fireball. These beloved brands will elevate your cocktail experience, perfectly paired with the soulful brass beats filling the air. 

Drew Mayville Master Class: Buffalo Trace Antique Collection

Tuesday, July 23, 2024
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As a part of Tales of the Cocktail... Join Buffalo Trace Distillery’s Master Distiller, Drew Mayville, and Archivist, Nick Laracuente, for a rare opportunity to sample the complete Buffalo Trace Antique Collection (BTAC). THIS EVENT IS SOLD OUT!

Three bottles of Premium Agave Spirits displayed on an oak bar, shown during Tales of the Cocktail at the Sazerac House.

“Rhythms of Agave” Featuring Sazerac Premium Agave Portfolio

Wednesday, July 24, 2024
11:00 am - 6:00 pm

As a part of Tales of the Cocktail... Join Sazerac House in celebrating the fusion of spirits, culture, and music during Tales of the Cocktail 2024. Throughout the week, Sazerac House will host over 40 legendary Sazerac brands against the backdrop of live music and fun. Admission and tastings are always free. Don’t miss out! Wednesday: Dive into the lively world of agave spirits paired with the electrifying rhythms of Reggaeton. The Sazerac House will transform into a fiesta of flavors and beats, celebrating the rich heritage of agave spirits with a modern twist. This special day will showcase an array of exquisite agave-based cocktails featuring the depth and complexity of premium tequilas and mezcals, including Mango Shotta – Sazerac's newest innovation, a tequila-based shot combining bold mango and spicy jalapeño, perfect for the summer.

Mango Shotta Cocktail Competition

Wednesday, July 24, 2024
3:00 pm - 6:00 pm

As a part of Tales of the Cocktail... We’ve held a nationwide contest, inviting bartenders to show us how they “Paint the Town Mango”. We’re inviting the top five contenders to show up at the Sazerac House for a showdown during Tales of the Cocktail for their chance to be crowned the Top Dog. Attendees are invited to the Imperial Cabinet Saloon to sample each of these spicy and sweet concoctions while enjoying our hosted taco bar. #inourspicyera

DJ and Vinyl Albums

Cocktails & Vinyl featuring “In Our Lifetime” a collaborative Rec...

Thursday, July 25, 2024
2:00 pm - 5:00 pm

As a part of Tales of The Cocktail... Join Sazerac House in celebrating the fusion of spirits, culture, and music during Tales of the Cocktail 2024. Throughout the week, Sazerac House will host over 40 legendary Sazerac brands against the backdrop of live music and fun. Admission and tastings are always free. Don’t miss out! Thursday: Some of our favorite moments in hospitality are when the two crucial captains from local establishments, the bartender and the DJ, are in perfect harmony. Sazerac House proudly hosts the debut of “In Our Lifetime,” a record made in collaboration between Sazerac and Turning Tables. This special event features Geoffrey Wilson playing select songs from his 45 collection and tracks from “In Our Lifetime” alongside a pop-up with San Diego mainstay Part Time Lover. The featured record features 13 songs, each paired with a unique cocktail crafted by 13 influential bartenders. These bespoke creations will be showcased alongside the custom vinyl record, available upon donation to Turning Tables.

“Last Stop Lounge: House Revival” Featuring 375 Park Avenue Spirits

Friday, July 26, 2024
12:30 pm - 3:30 pm

As a part of Tales of the Cocktail: Join Sazerac House in celebrating the fusion of spirits, culture, and music during Tales of the Cocktail 2024. Throughout the week, Sazerac House will host over 40 legendary Sazerac brands against the backdrop of live music and fun. Admission and tastings are always free. Don’t miss out! Close out your week as strong as you started it - with the infectious beats and classic spirits that define the Last Stop Lounge! Explore the iconic Irish Coffee, perfected by New York’s Dead Rabbit and their global whiskey selection. Keep the house bumping and your heart pumping with Bloody Marys, Corpse Revivers, and the many brunch cocktails you’ve come to love.