How far would you travel for a classic, handcrafted cocktail?
Your answer today might be different than on the evening of January 17, 1920. Because when Prohibition started, the lengths New Orleanians were willing to go to find a good drink changed as well. But while Prohibition was designed to put an end to cocktails, it sparked a newfound appreciation for good drinks and good times. Enter: the 12 Mile Limit.
Booze Cruises
Everyone knows that Prohibition was intended to ban the import, export and imbibing of alcohol. But did you know that the ban only extended for a few miles offshore? Once New Orleanians discovered this loophole, they used it to their benefit — and even more so, their enjoyment.
Soon enough, cruises became all the rage. Locals would gather on ships to play shuffleboard, deck tennis, swim and, of course, drink cocktails. While it was certainly a different experience than the bars of New Orleans, the three-mile and 12-mile limit perimeters were the perfect legal playground for cocktail enthusiasts.
Mixing Up New Recipes
Prohibition was anything but usual. And people weren’t ordering their usual drinks either. For better or worse, this inspired some all-new cocktail creations. The most famous of which is the Twelve Mile Limit. The name itself was a direct nod to the way people skirted the law to get their fill of alcohol. You can call the name arrogant or just call it straightforward — either way, it would last much longer than the rules that confined it at the time.
Here’s how we like to make our Twelve Mile Limit:
1 oz Cane Run Rum or white rum
.5 oz Sazerac Rye
.5 oz ounce brandy
.5 oz grenadine
.5 oz lemon juice
Shake well with ice and strain into glass and garnish with lemon
The mix of spirits was the perfect way for alcohol-deprived to indulge on all their favorite flavors in one glass. Even better, it was easy to make and easier to enjoy.
The Legacy Lives On
American ingenuity was on full display during Prohibition. The story of the Twelve Mile Limit is just another unique way for people to enjoy their favorite — and new favorite — cocktails of the time. While some of the Prohibition-era traditions fell by the wayside soon after National Repeal Day, cruises and the Twelve Mile Limit lived on. And for that, we’re grateful.
Events
Premium Whiskey Grid Tasting (BTAC Collection)
Indulge in a premier evening of bourbon exploration. Embark on a sensory journey through the world of fine spirits during this exclusive 90-minute tasting experience. During the event, guests will be treated to Sazerac's complete BTAC Collection: five, 3/4 oz pours of the most esteemed bourbons, Sazerac 18 Year Old (Rye), Eagle Rare 17 Year Old (Bourbon - Aged), William Larue Weller (Wheated), George T. Stagg (Bourbon - Barrel Proof), and Thomas Handy. All guests must be 21 to participate. Cancellations and refunds will only be provided with at least 72 hours' notice in advance of the class time.
Cognac and Culture
Join us for the launch of the Cognac and Culture Class, an immersive tasting and educational experience celebrating the craftsmanship, history, and cultural significance of Cognac. Debuting over Fourth of July Weekend, this guided class explores how Cognac became a symbol of luxury, freedom, celebration, and cultural expression within the African-American community. From the glamour of Josephine Baker to the influence of modern icons like Quavo, Cognac has long been intertwined with Black culture and storytelling. Guests will discover the artistry behind Cognac production, learn about its rich heritage, and enjoy a curated tasting featuring exceptional expressions from Sazerac and a classic Cognac cocktail. Whether you're a Cognac enthusiast or simply curious about one of the world's most celebrated spirits, the Cognac and Culture Class offers an engaging and flavorful journey through history, craftsmanship, and culture.
Beats and Brunch
Join us for an unforgettable afternoon of cocktails, music, and brunch at the iconic The Sazerac House. Guests will enjoy a welcome Cognac White X cocktail, access to a curated Sazerac House cocktail and cordial tasting, and a delicious brunch experience accompanied by a live DJ set. and glitter bar Whether you're a cocktail enthusiast, brunch lover, or simply looking for a unique way to spend your Sunday, Beats & Brunch offers the perfect blend of great drinks, music, and good company. Location: Canal & Magazine Date: Sunday, July 5 Time: 11:00 AM – 2:00 PM Come raise a glass, enjoy exceptional cocktails, and brunch in style at one of New Orleans' most distinctive cocktail destinations.
Immersive Legacy Tour
Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.
