New Orleans has a way of celebrating life like no other city — even in death. From jazz funerals to cemeteries that attract tourists, there’s something beautiful about how New Orleans can find joy in some of life’s toughest moments. No time is that more evident than during All Saints’ Day. This November 1 holiday serves as a reminder that New Orleans is a special place for the living and the dead.
The Beginning of All Saints’ Day
Like many things in New Orleans, the French-influenced the inception of All Saints’ Day in the city. Originally known as La Touissant, All Saints’ Day is a traditionally Catholic Holiday where people get together to bid their loved ones farewell as they pass to the other side.
The typical traditions include prayer, whitewashing tombs and leaving personalized mementos, beads or flowers. This allows the deceased loved ones to know they were visited. In some ways, it’s considered a duty of the living to do these things. But the city of New Orleans has always found joy in the ritual — especially as time went on.
A Social Affair
If you get enough people together in New Orleans — no matter what it’s for — they’re bound to turn it into a good time. And that’s exactly what happened with All Saints’ Day. By the 19th century, the holiday became about more than just remembering and celebrating loved ones — it became about celebrating community as well.
Instead of just bringing flowers and beads, people would pack whole picnics and spend all day at the cemeteries. People ate, drank, played music and danced while passing on stories of their ancestors to the younger generations. So, while the tone of the holiday has changed a bit over the years, the heart of it has always stayed the same.
The Tradition Continues
To this day, All Saints’ Day continues to be a major holiday in New Orleans. You’ll see it in the candlelit cemeteries and feel it in the brass bands playing around town. But other remembrance holidays are celebrated as well, like All Souls’ Day on November 2. Because when you live in a place so rich in culture and history — with a fervent need to celebrate life and loved ones — you’ll find plenty of ways to do just that in New Orleans.
Events
Wheated Bourbon Origins Experience
Explore the legacy of Pappy Van Winkle and the innovation that transformed bourbon by replacing rye with wheat, creating the smooth, approachable style known today as wheated bourbon. Enjoy a guided tasting featuring three elevated expressions of Weller, the Original Wheated Bourbon, before concluding with a rare taste of one of the world's most sought-after bourbons. Discover the history, craftsmanship, and lasting influence behind bourbon's most iconic wheated whiskey tradition.
E.H. Taylor Bourbon Experience
Experience the craftsmanship and legacy of E.H. Taylor through an exclusive guided tasting featuring five of the distillery's most sought-after expressions. Guests will enjoy pours of E.H. Taylor line showcasing the remarkable range and innovation of the Taylor portfolio. Through each pour and discussion, discover how Taylor's relentless pursuit of excellence shaped the bourbon industry and created innovations whose influence can still be found in distilleries around the world
Smugglers and Spirits
This program explores the people who operated along the edges of the law in Louisiana and the Gulf Coast, including pirates, privateers, smugglers, river bandits, bootleggers, and other notorious figures. Through historical storytelling and beverage interpretation, guests learn how Louisiana's waterways, ports, and frontier conditions created opportunities for both commerce and crime. Cocktail pours are incorporated throughout the program to connect the stories to the spirits that shaped the region's culture and economy.
Science of Spirits
Shake up your cocktail knowledge with a guided tasting featuring premium spirits and handcrafted cocktails, including Sazerac Rye, Jung & Wulff Guyana Rum, a Clarified Whiskey Sour, a Coconut Oil-Washed Rum Old Fashioned, and a Buffalo Trace Paper Plane.
House of Cocktails Class
Discover how a well-chosen liqueur can transform a simple drink into a show-stopping cocktail. Guests will explore the history of classic cocktails while unlocking endless possibilities with the Sazerac House of Cocktail line of liqueurs. Learn simple techniques, flavor-building tips, and creative applications that will transform the way you mix. Sip. Experiment and leave inspired to elevate every cocktail you make.
Behind The Bar
Go beyond following recipes and learn how to build a cocktail that's truly your own. Behind the Bar is an interactive old fashioned cocktail class where you'll explore how small ingredient choices create dramatically different flavor profiles. Rather than making the same drink as everyone else, you'll customize your cocktail by selecting from a curated range of premium spirits, sweeteners, bitters, and garnishes. Your experience begins with a welcome cocktail crafted by the instructor before you step “behind the bar” to experiment with your own creation
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.
