The holidays are a time steeped in traditions — especially in New Orleans. For generations, cocktails have been at the center of the festivals and feasts that people enjoy every year. This year, we asked our team to share some of their traditions with you in the form of their go-to holiday cocktails. Read the list, check it twice and mix up a few of your own this holiday season.

Team Member: Jimmy
Holiday Cocktail: Manhattan
Why Manhattan: “They’re dang classy.â€
Tools Needed: Chilled glass
Recipe Tip: 2 oz rye or bourbon whiskey, 1 oz sweet vermouth, a few drops of orange bitters, garnished with a cocktail cherry and an orange or lemon peel

Team Member: Cat
Holiday Cocktail: Eggnog
Why Eggnog: “It’s a holiday tradition.â€
Tools Needed: Chilled glass, ice
Recipe Tip: Start with Browns Dairy Egg Nog. Then, spike it with Buffalo Trace and serve it sprinkled with nutmeg and cinnamon. Serve it super chilled.

Team Member: Davis
Holiday Cocktail: Highball
Why Highball: “In my neighborhood, the neighbors would visit every house in the neighborhood during the holidays and we would all drink highballs. By the time they got to certain houses, it was a party! The cocktail reminds me of my parents.â€
Tools Needed: Highball glass, bar spoon
Recipe Tip: Keep it casual and on the rocks. Go with Canadian whiskey and either 7 Up or Sprite, whatever you have around.

Team Member: Jim
Holiday Cocktail: Cajun Eggnog
Why Cajun Eggnog: “It’s a Louisiana favorite. I drink it from a tall glass or tumbler (depending on how thirsty I am).â€
Tools Needed: Blender
Recipe Tip: 4 parts eggnog, 1 part Southern Comfort 100, blend with ice

Team Member: Stacy
Holiday Cocktail: Brandy Crusta
Why Brandy Crusta: “Living in the Deep South, we are often graced with warmer holiday seasons, and I enjoy brighter notes. The beautiful sugar rim and the bright flavors of the orange and lemon really compliment the cognac and deep flavors of the aromatic bitters; plus cognac always makes me feel a little warm inside.â€
Tools Needed: Shaker and strainer
Recipe Tip: 2 oz cognac, half oz orange curaçao, half oz fresh lemon juice, half oz maraschino liqueur, 2 dashes Angostura bitters
Events
Cognac and Culture
Join us for the launch of the Cognac and Culture Class, an immersive tasting and educational experience celebrating the craftsmanship, history, and cultural significance of Cognac. Debuting over Fourth of July Weekend, this guided class explores how Cognac became a symbol of luxury, freedom, celebration, and cultural expression within the African-American community. From the glamour of Josephine Baker to the influence of modern icons like Quavo, Cognac has long been intertwined with Black culture and storytelling. Guests will discover the artistry behind Cognac production, learn about its rich heritage, and enjoy a curated tasting featuring exceptional expressions from Sazerac and a classic Cognac cocktail. Whether you're a Cognac enthusiast or simply curious about one of the world's most celebrated spirits, the Cognac and Culture Class offers an engaging and flavorful journey through history, craftsmanship, and culture.
Immersive Legacy Tour
Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.