Here’s to Croutons
First, why do we call it toasting? Turns out, it was commonplace in the late 17th century to add a stale crouton or small piece of scorched toast to your wine. Not only was it known to improve the quality of poor wine, it could also improve the quality of bad bread. It became a kind of party snack and popular practice at celebrations. While the toast in the drink went away over the years, the spirit that went along with it lived on.
Here’s to Ancient Greece
We don’t know exactly when the first toast was actually made. But we do know that it’s a tradition that dates back to the Ancient Greeks of 6th Century BC. The practice began as a praise to their gods in hopes for long health. It was a simple, creative ritual involving good drinks and familiar company — and the earliest example of toasts as we know them today.
Here’s to Souvenirs
Today, toasts remain a mainstay in the culture of celebration, spanning across different countries, cultures and cocktails. More importantly, the toast has evolved over time into something of a verbal souvenir. It’s a sentiment that you can take with you when the drink in your glass is long gone.
Regardless of where the tradition of toasts began or how they’ve changed throughout the years, one thing is certain: they’re not going anywhere any time soon. And we’ll drink to that.
Events
E.H. Taylor Bourbon Experience
Experience the craftsmanship and legacy of E.H. Taylor through an exclusive guided tasting featuring five of the distillery's most sought-after expressions. Guests will enjoy pours of E.H. Taylor line showcasing the remarkable range and innovation of the Taylor portfolio. Through each pour and discussion, discover how Taylor's relentless pursuit of excellence shaped the bourbon industry and created innovations whose influence can still be found in distilleries around the world
Smugglers and Spirits
This program explores the people who operated along the edges of the law in Louisiana and the Gulf Coast, including pirates, privateers, smugglers, river bandits, bootleggers, and other notorious figures. Through historical storytelling and beverage interpretation, guests learn how Louisiana's waterways, ports, and frontier conditions created opportunities for both commerce and crime. Cocktail pours are incorporated throughout the program to connect the stories to the spirits that shaped the region's culture and economy.
Science of Spirits
Shake up your cocktail knowledge with a guided tasting featuring premium spirits and handcrafted cocktails, including Sazerac Rye, Jung & Wulff Guyana Rum, a Clarified Whiskey Sour, a Coconut Oil-Washed Rum Old Fashioned, and a Buffalo Trace Paper Plane.
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.
Here’s to tales of yesterday and cocktails today.