2020—it’s been real!
In a year where uncertainty was the only certain, it’s safe to say that we’re all terribly, terribly ready to pour some champagne, pop off a few fireworks, and ring in a socially distant, yet defiant 2021. It will be an unconventional New Year’s Eve—we’ll party on Zoom and dance on living room floors for midnight countdowns in sharp contrast to the revelry we had imagined for ourselves. And, still, there’s hope for a traditional New Year’s Day—with hangovers, hairs of the dog, and hazy recollections of the wild night before, and, of course, black-eyed peas.
As Southern traditions go, eating black-eyed peas on New Year’s Day is sacrosanct. For one day, we exalt this simple legume from pantry staple to center stage and, for the unindoctrinated, it can be a bit much to swallow. Alas, once you understand the symbolism, it’s easy to appreciate its importance to Southern culture.
For over 1,500 years, and long before we added hambone and rice to the recipe, black-eyed peas were served on New Year’s Day for good luck. Historically, the tradition originated around 500 A.D. in celebration for Rosh Hashanah and the Jewish New Year and was carried forward by Sephardic Jews as they settled the American South in the early 1700s.
According to legendary Southern food researcher John Egerton’s Southern Food: At Home, On the Road, In History, the custom of preparing and serving black-eyed peas on New Year’s Day is tangentially related to its “mystical and mythical power to bring good luck.”
Who wants symbolism? There’s plenty to go around.
Foundationally, eating black-eyed peas is said to represent humility and a lack of vanity as echoed by the expression, “Eat poor on New Year’s, and eat fat the rest of the year.†Creatively, there’s the notion that dried beans loosely resemble coins and when cooked their expansion represents expanding wealth.
In the South, we even extract meaning in what we serve alongside black-eyed peas. There’s collard greens, the color of dollar bills, to ensure prosperity in the new year. There’s cornbread, the color of gold, for wealth, and for health, there’s tomatoes you stew. Better yet, cook your black-eyed peas with a new dime or penny, and whoever is “lucky” enough to receive the coin will have the most luck of all.
We could exhaust hours interpreting the varied symbolism of eating black-eyed peas on New Year’s Day and make a day of the myriad ways to serve them, but who has time for that? We have plans to make—midnight toasts with glasses of Aperitivo Spritzes, singing Auld Lang Syne with Sazerac Ryes, and waking up bleary-eyed with Bloody Marys. So, as we gussy ourselves up to bid adieu to what has been a tremendously challenging and often disheartening year, let’s take heart in these traditions that bring us closer, lift our spirits a bit, and give us all hope for something good just around the corner.
Happy New Year!
Events
Wheated Bourbon Origins Experience
Explore the legacy of Pappy Van Winkle and the innovation that transformed bourbon by replacing rye with wheat, creating the smooth, approachable style known today as wheated bourbon. Enjoy a guided tasting featuring three elevated expressions of Weller, the Original Wheated Bourbon, before concluding with a rare taste of one of the world's most sought-after bourbons. Discover the history, craftsmanship, and lasting influence behind bourbon's most iconic wheated whiskey tradition.
E.H. Taylor Bourbon Experience
Experience the craftsmanship and legacy of E.H. Taylor through an exclusive guided tasting featuring five of the distillery's most sought-after expressions. Guests will enjoy pours of E.H. Taylor line showcasing the remarkable range and innovation of the Taylor portfolio. Through each pour and discussion, discover how Taylor's relentless pursuit of excellence shaped the bourbon industry and created innovations whose influence can still be found in distilleries around the world
Smugglers and Spirits
This program explores the people who operated along the edges of the law in Louisiana and the Gulf Coast, including pirates, privateers, smugglers, river bandits, bootleggers, and other notorious figures. Through historical storytelling and beverage interpretation, guests learn how Louisiana's waterways, ports, and frontier conditions created opportunities for both commerce and crime. Cocktail pours are incorporated throughout the program to connect the stories to the spirits that shaped the region's culture and economy.
Science of Spirits
Shake up your cocktail knowledge with a guided tasting featuring premium spirits and handcrafted cocktails, including Sazerac Rye, Jung & Wulff Guyana Rum, a Clarified Whiskey Sour, a Coconut Oil-Washed Rum Old Fashioned, and a Buffalo Trace Paper Plane.
House of Cocktails Class
Discover how a well-chosen liqueur can transform a simple drink into a show-stopping cocktail. Guests will explore the history of classic cocktails while unlocking endless possibilities with the Sazerac House of Cocktail line of liqueurs. Learn simple techniques, flavor-building tips, and creative applications that will transform the way you mix. Sip. Experiment and leave inspired to elevate every cocktail you make.
Behind The Bar
Go beyond following recipes and learn how to build a cocktail that's truly your own. Behind the Bar is an interactive old fashioned cocktail class where you'll explore how small ingredient choices create dramatically different flavor profiles. Rather than making the same drink as everyone else, you'll customize your cocktail by selecting from a curated range of premium spirits, sweeteners, bitters, and garnishes. Your experience begins with a welcome cocktail crafted by the instructor before you step “behind the bar” to experiment with your own creation
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.