A Toast to Heroes: Famous Military Men and Their Favorite Drinks
Memorial Day, a time to remember and honor the brave men and women who gave their lives in service of our country. In addition to their bravery on the battlefield, some of our most famous military men also had a favorite drink or an interesting story around their favorite cocktails.
As we head out to our own Memorial Day celebrations, we thought it appropriate to share some of the cocktails our famous fighting men called their own.
George S. Patton, the legendary U.S. Army general, was said to have poured a cocktail of his own creation proudly dubbed, “Armored Diesel.†These days, the recipe is generally agreed to contain Bourbon, shaved ice, sugar, and lemon juice, but contemporaries of his time report that he was just as likely to use whiskey, Scotch, or even wine in his creation – whatever happened to be on hand at the time.
Douglas MacArthur, another famous U.S. Army general, was said to be a fan of sipping Scotch whiskey, but in the first few months after Pearl Harbor, MacArthur’s leadership and heroism brought such an outpouring of support and adoration that the Pierre Hotel in New York named a drink after him. First mentioned by famous newspaperman Walter Winchell, The MacArthur cocktail, created by legendary barman Oscar Haimo, contained white rum, a little dark rum, Cointreau, fresh lime juice, and a bit of egg white to “give it a silky texture.â€
Other famous military men with a favorite drink include John F. Kennedy, who enjoyed Daiquiris and martinis, and Dwight D. Eisenhower, who liked a good Scotch and soda. While not technically a military man himself, Ernest Hemingway, who famously covered conflicts in World War II and the Spanish Civil War as a journalist, enjoyed Mojitos and Daiquiris while living in Cuba.
These military men and their favorite drinks remind us that even in the midst of war and conflict, there is still room for enjoyment and celebration. As we pay tribute to those who made the ultimate sacrifice, we raise a glass to their memory and honor their legacy this Memorial Day.
Events
Cognac and Culture
Join us for the launch of the Cognac and Culture Class, an immersive tasting and educational experience celebrating the craftsmanship, history, and cultural significance of Cognac. Debuting over Fourth of July Weekend, this guided class explores how Cognac became a symbol of luxury, freedom, celebration, and cultural expression within the African-American community. From the glamour of Josephine Baker to the influence of modern icons like Quavo, Cognac has long been intertwined with Black culture and storytelling. Guests will discover the artistry behind Cognac production, learn about its rich heritage, and enjoy a curated tasting featuring exceptional expressions from Sazerac and a classic Cognac cocktail. Whether you're a Cognac enthusiast or simply curious about one of the world's most celebrated spirits, the Cognac and Culture Class offers an engaging and flavorful journey through history, craftsmanship, and culture.
Beats and Brunch
Join us for an unforgettable afternoon of cocktails, music, and brunch at the iconic The Sazerac House. Guests will enjoy a welcome Cognac White X cocktail, access to a curated Sazerac House cocktail and cordial tasting, and a delicious brunch experience accompanied by a live DJ set. and glitter bar Whether you're a cocktail enthusiast, brunch lover, or simply looking for a unique way to spend your Sunday, Beats & Brunch offers the perfect blend of great drinks, music, and good company. Location: Canal & Magazine Date: Sunday, July 5 Time: 11:00 AM – 2:00 PM Come raise a glass, enjoy exceptional cocktails, and brunch in style at one of New Orleans' most distinctive cocktail destinations.
Immersive Legacy Tour
Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.
