At one point or another, most of us have taken a nip or two from one, but have you ever considered how flasks came to be?
You’d have to wait until the 18th century for the curved flask we now call a “hip flask.†Designed to be carried snug against your hip or thigh, hip flasks were high-quality containers crafted from silver and glass, and immensely popular with the wet and wealthy upper crust.
Although, when Prohibition arrives what was once a prestige accessory quickly becomes a necessary accessory for America’s 13-year dry spell. To avoid penalty and confiscation, flasks were routinely hidden in objects like books, cameras and elsewhere. In fact, the word “hipster†was coined during this time for people who carried hip flasks, and “bootleggers†tucking them into a boot.
While not as direly necessary today, flasks remain…cool…rebellious…practical. Be it a ball game, a show, a parade, perhaps the second Saturday of Jazz Fest—where there’s a flask, there’s almost certainly a good flask story unfolding.
Shop now for a selection of fine leather, stainless, and canvas flasks, as well as an artful assortment of good-to-go goods.
Events
Immersive Legacy Tour
Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way
“Taylor” your Taste
Experience a guided tasting featuring three distinctive bourbons: E.H. Taylor Small Batch, the new E.H. Taylor Four Grai and Cured Oak. Explore each whiskey's unique character, from classic rich bourbon notes to the layered complexity and bold oak influence that make this lineup a memorable tasting journey.
The Weller Classroom Experience
Step into the story of one of bourbon’s most enduring families and discover how William Larue Weller helped pioneer the wheated style that would later inspire the Van Winkle legacy. This guided tasting explores four expressions—Special Reserve, CYPB, Full Proof, and Single Barrel—tracing Weller’s journey from the days of the Stitzel-Weller Distillery through the industry’s quiet decades of the 1970s and 1980s to its modern revival under Buffalo Trace. Guests will nose, taste, and compare each whiskey in an elegant classroom setting, uncovering how proof, age, and history intertwine to shape the signature richness of Weller and the heritage of American bourbon.
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.