Live music, colorful daiquiris, Crawfish Monica — the New Orleans Jazz & Heritage Festival is a celebration in New Orleans like no other. Music fans from around the world flock South for the spring to see the biggest musical acts and their favorite New Orleans artists come together at the Fair Grounds. But one type of attendee stands out from the rest. In New Orleans, we simply call them: Jazz Fest Dads.
Often seen in brightly colored button-up shirts, Jazz Fest Dads don’t even have to be dads themselves. They’re just laid-back revelers that have become a Jazz Fest tradition of their own.
In the spirit of festival season, we put together a list of tips and tricks for how you can be a Jazz Fest Dad this year.
Dress to impress.
Put on your best and brightest short-sleeved button-up shirt. Patterns aren’t just encouraged — they’re a necessity. We’ve got just the shirt for youto show off your passion for cocktails while dancing away the weekend.
Socks go with sandals.
Ignore your instincts and throw on a pair of socks with your favorite sandals. If it’s raining, you might need a pair of shoes to navigate the Fair Grounds. Either way, complete your Jazz Fest Dad look with some Sazerac socks.
Shade is your friend.
Rain or shine, an umbrella is a must for Jazz Fest. Block the sun while lounging in a beach chair or use it as an accessory for your best dance moves. Whatever you do, don’t leave it at home.
Prepare for anything.
Bring a couple of bandanas for whatever Jazz Fest throws at you. Get it damp and tie it around your neck to keep cool. Use it as a napkin for those messy cochon de lait po-boys. Or just wave it around to the beat of the music. If you need a new one, .
Stay hydrated.
Between the hot sun to the cold daiquiris, it’s best to always have a bottle of water nearby. Get our 23oz. water bottle to fill up once you’re inside the gates.
Bring cash.
Some vendors inside Jazz Fest require cash-only payments. Come prepared with a money clip for easy access to your cash when you need your next drink the most.
Have fun.
Above all else, have a good time. Enjoy the music, drinks, food and fun that you can only find during festival season in New Orleans.
Events
Premium Whiskey Grid Tasting (BTAC Collection)
Indulge in a premier evening of bourbon exploration. Embark on a sensory journey through the world of fine spirits during this exclusive 90-minute tasting experience. During the event, guests will be treated to Sazerac's complete BTAC Collection: five, 3/4 oz pours of the most esteemed bourbons, Sazerac 18 Year Old (Rye), Eagle Rare 17 Year Old (Bourbon - Aged), William Larue Weller (Wheated), George T. Stagg (Bourbon - Barrel Proof), and Thomas Handy. All guests must be 21 to participate. Cancellations and refunds will only be provided with at least 72 hours' notice in advance of the class time.
Wheated Bourbon Origins Experience
Explore the legacy of Pappy Van Winkle and the innovation that transformed bourbon by replacing rye with wheat, creating the smooth, approachable style known today as wheated bourbon. Enjoy a guided tasting featuring three elevated expressions of Weller, the Original Wheated Bourbon, before concluding with a rare taste of one of the world's most sought-after bourbons. Discover the history, craftsmanship, and lasting influence behind bourbon's most iconic wheated whiskey tradition.
Hosting the Holidays Class
Raise your spirits with a guided holiday cocktail experience that blends festive fun with the rich history behind classic drinks like the Espresso Martini, French 75, and Milk Punch—each with a seasonal twist. Perfect for a cheerful date night or for mastering cocktails that will wow your friends and family at your next holiday gathering. 21+ only.
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.
