New Orleans is a city that welcomes people with open arms — and glasses that are always at least half-full. But what made New Orleans such a popular tourist destination has just as much to do with its history as its personality.
All Aboard to New Orleans
Founded in 1718, New Orleans is one of the oldest tourist destinations in America. It was also one of the most secluded ones, too. But that changed following the Civil War, when transcontinental railroads meant easier access to the Big Easy.
So many new visitors required more first-class hotels, restaurants and other tourist attractions to accommodate them with plenty of good times — and plenty of reasons to keep coming back.
All That Jazz
Stories by writers like Lafcadio Hearn and George Washington Cable continued to put New Orleans on the map in the 1800s. But the early 1900s is when winter travelers began to flock down south to get the full experience of Carnival season, horse races at the Fairgrounds, French Quarter shops and the cocktails the city had become known for creating (of course).
When the 1940s rolled around, so did the jazz scene. Clubs sprang to life. Record studios opened. Musicians innovated. And the Birthplace of Jazz was, well, born. Now, the city with so many great hotels, along with a unique culinary heritage, had more than enough music and entertainment for tourists to enjoy.
All Are Welcome
Once the jazz scene was in full swing, everything else fell into place. Tourism boomed for decades thanks to an expanded Carnival season complete with new events like Southern Decadence that gave everyone reason to celebrate.
Today, New Orleans welcomes over 18 million tourists in a normal year. Even better, the city hosts more than 135 festivals, too. It’s uncertain how many cocktails get consumed every year, but who’s counting anyway? You can count on New Orleans to forever be the home of hospitality. And you’re always invited to the Sazerac House.
Events

NOLA Cocktail Tour with Paul Gustings
Paul Gustings is a legend in New Orleans, both for his long career in bartending and his infamous walking tour of the French Quarter. Paul, for the first time ever, will lead his storytelling drinking tour from the comfort of Sazerac House! Classic cocktails of New Orleans will co-star alongside Paul’s celebrated tour that up till now has only been available in the smallest of parties. This event is not for the feint of heart—Paul pulls no punches as he gives the gritty history of one of the French Quarter from his 1st hand view. Hear (and drink!) living history!

Walking with Whiskey
Join our distillery team for an in-depth journey through the whiskey making process. From grain to bottle, you'll walk through the steps of making Sazerac Rye Whiskey and conclude with a Sazerac Rye Cocktail Demo.
