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New Orleans is a city that welcomes people with open arms — and glasses that are always at least half-full. But what made New Orleans such a popular tourist destination has just as much to do with its history as its personality.

All Aboard to New Orleans

Founded in 1718, New Orleans is one of the oldest tourist destinations in America. It was also one of the most secluded ones, too. But that changed following the Civil War, when transcontinental railroads meant easier access to the Big Easy.

So many new visitors required more first-class hotels, restaurants and other tourist attractions to accommodate them with plenty of good times — and plenty of reasons to keep coming back.

All That Jazz

Stories by writers like Lafcadio Hearn and George Washington Cable continued to put New Orleans on the map in the 1800s. But the early 1900s is when winter travelers began to flock down south to get the full experience of Carnival season, horse races at the Fairgrounds, French Quarter shops and the cocktails the city had become known for creating (of course).

When the 1940s rolled around, so did the jazz scene. Clubs sprang to life. Record studios opened. Musicians innovated. And the Birthplace of Jazz was, well, born. Now, the city with so many great hotels, along with a unique culinary heritage, had more than enough music and entertainment for tourists to enjoy.

All Are Welcome

Once the jazz scene was in full swing, everything else fell into place. Tourism boomed for decades thanks to an expanded Carnival season complete with new events like Southern Decadence that gave everyone reason to celebrate.

Today, New Orleans welcomes over 18 million tourists in a normal year. Even better, the city hosts more than 135 festivals, too. It’s uncertain how many cocktails get consumed every year, but who’s counting anyway? You can count on New Orleans to forever be the home of hospitality. And you’re always invited to the Sazerac House.




Events


Strike Down Social
Signature Events

Strike Down Social

Sunday, December 5, 2021
5:30 pm - 8:00 pm

Historical celebration of Repeal Day with a Prohibition-era cocktail tasting

Sips and Slices
Tastings

Sips & Slices: Cocktail and Pie Pairing with Bywater Bakery

Tuesday, December 7, 2021
4:00 pm - 5:00 pm

Pie and cocktail pairing hosted by Sazerac House cocktail experts and Bywater Bakery. This tasting features items that include nuts and nut products.

Sazerac Cocktail Tasting
Tastings

The Sazerac Cocktail Tasting

Wednesday, December 8, 2021
2:00 pm - 3:00 pm

History and demonstration of the Sazerac Cocktail. Hosted by a Sazerac House Bar Expert.

Barrel to Bottle
Demonstrations

Barrel to Bottle

Sunday, December 12, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

Cheers to Cheese Holiday
Tastings

Cheers to Cheese: Holiday Gatherings

Tuesday, December 14, 2021
4:00 pm - 5:30 pm

Cheese and cocktail pairing hosted by Sazerac House cocktail experts and St. James Cheese Company.

Signature Events

Sip and Shop

Tuesday, December 14, 2021
6:00 pm - 8:00 pm

Special Shopping Event with Gift Wrapping, Music and Cocktails.

Barrel to Bottle
Demonstrations

Barrel to Bottle

Wednesday, December 15, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

Sazerac Cocktail Tasting
Tastings

The Sazerac Cocktail Tasting

Wednesday, December 15, 2021
2:00 pm - 3:00 pm

History and demonstration of the Sazerac Cocktail. Hosted by a Sazerac House Bar Expert.

Cured & Aged
Tastings

Cured & Aged: Whiskey and Meats Pairing with Emmylou’s BBQ

Thursday, December 16, 2021
5:00 pm - 6:00 pm

BBQ and Whiskey Tasting hosted by The Sazerac House and Emmylou's BBQ.

Creole Holiday Tradition
Seminars

Drink & Learn: Creole Holiday Traditions

Tuesday, December 21, 2021
4:00 pm - 5:30 pm

New Orleans History Discussion and Cocktail Demo Hosted by Drinks Historian Elizabeth Pearce.

Sazerac Cocktail Tasting
Tastings

The Sazerac Cocktail Tasting

Wednesday, December 22, 2021
2:00 pm - 3:00 pm

History and demonstration of the Sazerac Cocktail. Hosted by a Sazerac House Bar Expert.



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