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New Orleans is a city that welcomes people with open arms — and glasses that are always at least half-full. But what made New Orleans such a popular tourist destination has just as much to do with its history as its personality.

All Aboard to New Orleans

Founded in 1718, New Orleans is one of the oldest tourist destinations in America. It was also one of the most secluded ones, too. But that changed following the Civil War, when transcontinental railroads meant easier access to the Big Easy.

So many new visitors required more first-class hotels, restaurants and other tourist attractions to accommodate them with plenty of good times — and plenty of reasons to keep coming back.

All That Jazz

Stories by writers like Lafcadio Hearn and George Washington Cable continued to put New Orleans on the map in the 1800s. But the early 1900s is when winter travelers began to flock down south to get the full experience of Carnival season, horse races at the Fairgrounds, French Quarter shops and the cocktails the city had become known for creating (of course).

When the 1940s rolled around, so did the jazz scene. Clubs sprang to life. Record studios opened. Musicians innovated. And the Birthplace of Jazz was, well, born. Now, the city with so many great hotels, along with a unique culinary heritage, had more than enough music and entertainment for tourists to enjoy.

All Are Welcome

Once the jazz scene was in full swing, everything else fell into place. Tourism boomed for decades thanks to an expanded Carnival season complete with new events like Southern Decadence that gave everyone reason to celebrate.

Today, New Orleans welcomes over 18 million tourists in a normal year. Even better, the city hosts more than 135 festivals, too. It’s uncertain how many cocktails get consumed every year, but who’s counting anyway? You can count on New Orleans to forever be the home of hospitality. And you’re always invited to the Sazerac House.




Events


The Weller Classroom Experience

Tuesday, December 9, 2025 - Monday, December 15, 2025
5:00 pm - 6:00 pm

Step into the story of one of bourbon’s most enduring families and discover how William Larue Weller helped pioneer the wheated style that would later inspire the Van Winkle legacy. This guided tasting explores four expressions—Special Reserve, Antique 107, Full Proof, and 12 Year—tracing Weller’s journey from the days of the Stitzel-Weller Distillery through the industry’s quiet decades of the 1970s and 1980s to its modern revival under Buffalo Trace. Guests will nose, taste, and compare each whiskey in an elegant classroom setting, uncovering how proof, age, and history intertwine to shape the signature richness of Weller and the heritage of American bourbon. 21+ only.

Hosting holidays

Hosting the Holidays Class

Wednesday, December 3, 2025 - Friday, December 19, 2025
5:30 pm - 6:30 pm

Raise your spirits with a guided holiday cocktail experience that blends festive fun with the rich history behind classic drinks like the Espresso Martini, French 75, and Milk Punch—each with a seasonal twist. Perfect for a cheerful date night or for mastering cocktails that will wow your friends and family at your next holiday gathering. 21+ only.

Spirit of Sazerac: A Holiday Shopping Experience

Wednesday, December 3, 2025 - Friday, December 19, 2025
5:00 pm - 7:30 pm

Step into the Spirit of Sazerac and kick off the holidays with a spirited evening of sipping, shopping, and seasonal cheer! From 5:00–7:30 PM, browse our pop-up holiday boutique filled with festive gifting ideas and cocktail gift sets. Don’t miss our live cocktail demos featuring this season’s signature creation at 5:00, 5:30, 6:00, and 6:30 PM. Come raise a glass, find your perfect holiday gift, and enjoy a little Sazerac sparkle.