All Hail the Ojen Cocktail! - Sazerac House
Sazerac House logo

You must be legal drinking age

Only a city as fantastical as New Orleans could conjure up a cocktail fairytale worthy of Walt Disney’s admiration! But such is the case with the once-upon-a-time, rags-to-riches story of the Ojen Cocktail!

As liqueurs go, Ojen was born of modest means in the 1830s. Created and bottled near Ojén, Spain, it really didn’t make much of a splash until a fateful voyage to New Orleans. There – with an absinthe ban leaving the city sober in ways that didn’t sit well and in the creative hands of its bartenders – magic was made.

A simple mixture of Peychaud’s Bitters and Ojen swizzled deliciously and ever so delicately over ice—the Ojen Cocktail debuted to instant and immense popularity among the well-heeled, bejeweled upper-crust set. Holding court at the Boston Club, an elite gentlemen’s club, with the likes of the Sazerac and the Ramos Gin Fizz, the shamelessly sweet Ojen Cocktail was so embraced by the blue-bloods it was sarcastically labeled the “preferred cocktail of the Rex ruling class.”

Class conceit and humor aside, drinking the Ojen Cocktail before parading was considered good luck by the Krewe of Rex and quickly came to be called the Mardi Gras drink. Its place in carnival lore was cemented for a long, long time, until…its magic suddenly disappeared.

One day in the 1990s, without warning, Ojen production stopped, and New Orleans panicked. That’s when Cedric Martin of Martin Wine Cellar, recognizing its importance to our culture, acquired the last batch of 6,000 bottles. Hoarded away, Martin’s stash proved just enough to last two decades, and just long enough for the Sazerac Company to rescue and reverse-engineer a recipe from a few existing bottles.

It was a revival years in the making, with the utmost attention given to recreating its unique flavor profile, but when the Sazerac Company re-released Legendre Ojen in 2016, they had revived something “as close as possible to the original.”

Named to honor New Orleanian J. Marion Legendre, the inventor of Herbsaint, Legendre Ojen pays respect to its adopted home and ensures, with any luck, that one Mardi Gras tradition will reign supreme for future generations and live on, happily ever after.




Events


Gin Gin Mule
Virtual Tasting

Gin Gin Mule

Wednesday, March 10, 2021
5:00 pm - 5:45 pm

Hosted by Sazerac House Bar Experts.

cured_aged_BBQ_pairing
Tasting

Cured & Aged: Whiskey and Meats Pairing

Thursday, March 11, 2021
5:00 pm - 6:00 pm

BBQ and Whiskey Tasting hosted by The Sazerac House and Emmylou's BBQ.

DL St. Pats
Seminar

Drink & Learn: St. Patrick’s Day

Tuesday, March 16, 2021
4:00 pm - 5:30 pm

Hosted by Drinks Historian Elizabeth Pearce.

barrel to bottle
Demonstrations

Barrel to Bottle Experience

Sunday, March 21, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

Cocoa Rum
Tasting

Cocoa & Cocktails: Rum

Tuesday, March 23, 2021
4:00 pm - 5:30 pm

Chocolate and rum pairing hosted by Sazerac House cocktail experts and Piety & Desire Chocolates.

Rum blending
Workshop

Blend Your Rum Experience

Thursday, March 25, 2021
5:00 pm - 6:30 pm

Hosted by House Distiller David Bock.

Whiskey Walk Jan 2021
Demonstrations

Walking with Whiskey

Tuesday, April 6, 2021
5:00 pm - 6:00 pm

Hosted by House Distiller David Bock.

Cheers to Cheese Whiskey
Tasting

Cheers to Cheese: Whiskey

Tuesday, April 13, 2021
4:00 pm - 5:00 pm

Cheese and rum pairing hosted by Sazerac House cocktail experts and St. James Cheese Company.

barrel to bottle
Demonstrations

Barrel to Bottle Experience

Sunday, April 18, 2021
5:00 pm - 5:45 pm

Bottle Your Own Sazerac Rye Whiskey hosted by House Distiller David Bock.

Sip of French Culture
Seminar

A Sip of French Culture

Thursday, April 22, 2021
5:00 pm - 5:45 pm

New Orleans History seminar Hosted by Drinks Historian Dr. Kristen Burton.

Jasmine Cocktail
Virtual Tasting

Virtual Jasmine Cocktail

Wednesday, April 28, 2021
5:00 pm - 6:00 pm

Hosted by a Sazerac House Bar Expert.

Whiskey Walk Jan 2021
Demonstrations

Walking with Whiskey

Tuesday, May 4, 2021
5:00 pm - 6:00 pm

Distillery tour and cocktail tasting hosted by House Distiller David Bock.

Mint Julep
Virtual Tasting

Virtual Mint Julep

Wednesday, May 12, 2021
5:00 pm - 5:45 pm

Virtual Cocktail Demonstration Hosted by a Sazerac House Bar Expert.

Cured_Aged
Tasting

Cured & Aged: Whiskey and Meats Pairing

Thursday, May 13, 2021
5:00 pm - 6:00 pm

BBQ and Whiskey Tasting hosted by The Sazerac House and Emmylou's BBQ.

CC Bourbon
Tasting

Cocoa & Cocktails: Bourbon

Thursday, May 20, 2021
4:00 pm - 5:00 pm

Chocolate and bourbon pairing hosted by Sazerac House cocktail experts and Piety & Desire Chocolates.

DL Julep
Seminar

Drink & Learn: Juleps

Tuesday, May 25, 2021
4:00 pm - 5:00 pm

New Orleans History Discussion and Cocktail Demo Hosted by Drinks Historian Elizabeth Pearce.



Do Not Sell My Personal Information