It’s always Whiskey Day in New Orleans
In New Orleans, there’s no shortage of unique cultural traditions and flavorful culinary delights. But one of the city’s most storied claims to fame is its rich ties to whiskey.
As the gateway to the Mississippi, New Orleans has always been a hub for commerce. In the 1800s, that meant vast quantities of Kentucky whiskey poured through its port. But New Orleanians weren’t satisfied to simply drink the stuff – we had to turn it into something entirely their own.
Enter the Sazerac. This iconic cocktail originated in New Orleans in the mid-1800s, and it quickly became a staple of the city’s bustling bar scene. Made with rye whiskey, sugar, absinthe, and bitters, the Sazerac is a bold and complex drink that perfectly captures the spirit of New Orleans.
But whiskey’s importance to the city extends beyond our signature cocktail. We’ve been the home to The Sazerac Company for more than 150 years. Whether it’s sipping a smooth and spicy glass of Buffalo Trace neat or enjoying a classic Old Fashioned made with EH Taylor, Sazerac’s whiskeys are a signature part of any Sazerac House visit.
But what really sets New Orleans apart is the way we blend our whiskeys with other aspects of our culture. Whether it’s a Whiskey Mule, a Manhattan, or a Sazerac, wherever we gather, we come up with creative ways to savor our favorite whiskeys.
In the end, whiskey is just one more piece of the puzzle that makes New Orleans a city unlike anywhere else. And for those who know and love us, it’s an essential ingredient in the recipe for a truly unforgettable experience. So, if you’re ever in New Orleans, join us at the Sazerac House and raise a glass to our city’s rich whiskey heritage.
Events
Premium Whiskey Grid Tasting (BTAC Collection)
Indulge in a premier evening of bourbon exploration. Embark on a sensory journey through the world of fine spirits during this exclusive 90-minute tasting experience. During the event, guests will be treated to Sazerac's complete BTAC Collection: five, 3/4 oz pours of the most esteemed bourbons, Sazerac 18 Year Old (Rye), Eagle Rare 17 Year Old (Bourbon - Aged), William Larue Weller (Wheated), George T. Stagg (Bourbon - Barrel Proof), and Thomas Handy. All guests must be 21 to participate. Cancellations and refunds will only be provided with at least 72 hours' notice in advance of the class time.
Proof & Pour
Explore the depth and character of Sazerac Rye in this guided whiskey class designed for both enthusiasts and newcomers. Led by a knowledgeable expert, guests will learn about the history, production, and flavor profile that define this iconic rye. The experience includes a comparative tasting of each expression—90 proof, 100 proof, and Sazerac Rye Full Proof—allowing guests to discover how proof influences aroma, body, and finish. This side-by-side journey highlights the versatility and craftsmanship behind one of the most recognized names in American rye whiskey.
Cognac and Culture
Join us for the launch of the Cognac and Culture Class, an immersive tasting and educational experience celebrating the craftsmanship, history, and cultural significance of Cognac. Debuting over Fourth of July Weekend, this guided class explores how Cognac became a symbol of luxury, freedom, celebration, and cultural expression within the African-American community. From the glamour of Josephine Baker to the influence of modern icons like Quavo, Cognac has long been intertwined with Black culture and storytelling. Guests will discover the artistry behind Cognac production, learn about its rich heritage, and enjoy a curated tasting featuring exceptional expressions from Sazerac and a classic Cognac cocktail. Whether you're a Cognac enthusiast or simply curious about one of the world's most celebrated spirits, the Cognac and Culture Class offers an engaging and flavorful journey through history, craftsmanship, and culture.
Immersive Legacy Tour
Step into the story of New Orleans’ most iconic cocktail with an immersive journey through the origins of the Sazerac. This guided experience invites guests to explore the evolution of flavor, culture, and craftsmanship that gave rise to a true classic. As you move through the museum floor, you’ll taste your way through history—beginning with the rich, aromatic notes of coffee liqueur. From there, discover the bright and bittersweet balance of bitters and soda, a nod to the early apothecary roots of cocktail culture. The journey continues with a guided choice: guests will select either Sazerac de Forge XO Cognac, honoring the original French spirit that defined the earliest Sazerac recipes, or Sazerac Rye, showcasing the bold, spicy character that came to shape the modern version of the drink. Your experience culminates in a perfectly crafted sample of the Sazerac cocktail itself, bringing together each element you’ve explored along the way. By the final sip, you won’t just taste the cocktail—you’ll understand the story behind it. This tour is perfect for curious drinkers, history enthusiasts, and anyone looking to experience New Orleans cocktail culture in a deeper, more interactive way
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.
